Everhem
Tailored for growth.
Windows for Success.
Everhem, a design-led custom window treatments brand, came to Brand Knew to optimize their DTC efforts and unlock more efficient growth. As the business grew, their acquisition strategy struggled to keep pace due to rising costs and inconsistent performance, limiting scale.
Demand was there, but incomplete tracking prevented Meta from optimizing toward high-value actions and capped performance despite consistent investment.
Windows for Success.
Everhem, a design-led custom window treatments brand, came to Brand Knew to optimize their DTC efforts and unlock more efficient growth. As the business grew, their acquisition strategy struggled to keep pace due to rising costs and inconsistent performance, limiting scale.
Demand was there, but incomplete tracking prevented Meta from optimizing toward high-value actions and capped performance despite consistent investment.
Setting the Track.
The first priority was rebuilding conversion tracking to establish a reliable foundation for performance.
A broken Webflow-to-Shopify integration was disrupting full-funnel visibility, weakening Meta’s ability to accurately attribute conversions and optimize delivery. Reestablishing that connection restored clean data flow across the funnel, improving attribution and strengthening conversion signals.
With better inputs in place, we were able to optimize campaigns more effectively and drive measurable results.
The impact was immediate. With spend remaining essentially flat, conversion value more than doubled, and ROAS increased from 14.7x to 30.6x, marking a step change in performance.
Swatched Ahead of Time.
With a reliable foundation in place, the strategy shifted towards building greater demand ahead of the moments that mattered most.
Meta was the primary prospecting engine, with budgets concentrated ahead of key sales moments to capture intent earlier in the funnel. Swatch acquisition became the entry point into the funnel, pulling prospective customers in sooner and allowing consideration to build before purchase.
Swatched Ahead of Time.
With a reliable foundation in place, the strategy shifted towards building greater demand ahead of the moments that mattered most.
Meta was the primary prospecting engine, with budgets concentrated ahead of key sales moments to capture intent earlier in the funnel. Swatch acquisition became the entry point into the funnel, pulling prospective customers in sooner and allowing consideration to build before purchase.
On Track and Holding.
Our efforts led to more precise targeting and improved performance.
Top-performing segments aligned with high-intent life stages—first-time homebuyers, new homeowners, and renovation-focused audiences—where demand was already present and purchase behavior was stronger. Targeting became more intentional, improving efficiency across the funnel.
With clearer visibility, a more qualified audience entering each conversion window, and a strong foundation in place, Everhem is now positioned to scale with confidence into new audiences, partnerships, and channels.
