our thoughts

random musings of opinionated minds

Reality Needs Receipts.

A few weeks ago, I was thumbing through TikTok’s content slot machine and came across a video of foster dogs walking through a seated circle of humans, affectionately sniffing and choosing the person they...

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Aliens invaded, so I fed my dog dinner.

The timeline is accelerating. And we are simply not biologically primed to metabolize the onslaught of information we face on a daily basis. Nor are we reasonably capable of managing the number of relationships,...

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Curiosity as Credential.

For most of human history, curiosity has been treated like a liability. Jack of all trades, master of none. Conventional wisdom suggested that you go to school, choose a major, secure a job in...

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A Summer of Reflection: Anne Frank The Exhibition, New York City

Overview Since partnering with Anne Frank The Exhibition in late 2024, it’s been a journey of thoughtful storytelling and sustained results. But as we approached summer, the challenge was clear: fewer locals in New...

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The Birth of a Business

The birth of a business offers a faint heartbeat. It comes with no fanfare and warrants no congratulations. It’s a spontaneous conception; a foolhardy foray into the unknown, requiring confidence summoned from wells that...

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WP Engine Interview

Our partners at WP Engine recently sat down for a quick chat with our CEO to get his thoughts on culture, content and emerging media.  This article can be found in its original form...

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#Classified: A CIA PSA

I apologize in advance for the acronym abuse to follow, but it is of sound mind and body that I respectfully hurl the following stones at the front steps of John Brennan’s institutional fortress....

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Capitalism with a Conscience

There are only four professional pillars that actually matter: medicine, education, the non-profit arena and public service. All other pursuits are caulk for the cracks, filling the moments in life that bridge birth and...

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Escalator Theory

My favorite comedian, Mitch Hedberg, had a joke about escalators: “I like a escalator, man, ’cause an escalator can never break. It can only become stairs. Sorry for the convenience.” He died exactly one...

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The Jobs Market

The Brand Knew philosophy of simplicity reigning supreme, even for ideologically complex development or design initiatives, finds its roots somewhat in the methods of the late/great Steve Jobs. His recent passing, coupled with the...

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