E! Entertainment
Popping culture and socializing a multi-channel network brand.
A Pop of Culture.
E! Entertainment is a multi-platform pop culture powerhouse with a slate of original content that includes reality series, scripted programming, entertainment news and more. As much as celebrity culture has shaped the network, the network has shaped modern day celebrity culture. From perfecting the art of the red carpet interview to catalyzing the Kardashian Empire, E! has been synonymous with celebrity entertainment since its inception.
E! looked to Brand Knew as a creative partner, working to ideate innovative marketing solutions, create engaging social media content, and increase interaction in the digital space.
The Daily Buzz.
With E!, Brand Knew focused on three core principles: creative strategy, content creation, and engagement.
For every E! show Brand Knew touched, we established a unique social messaging voice, delivered creative marketing strategies, wrote and implemented content across all social platforms, and managed the network’s slate of massive fan communities.
One method Brand Knew used to achieve these goals was by utilizing proprietary technologies Intercast and Social Press Kit. Thanks to Intercast, stars could interact directly with fans via live stream Q+As supplemented with in-unit chat and video-on-demand. Social Press Kit allowed shows like Just Jillian, Hollywood Medium, Keeping Up with the Kardashians, and more to instantly distribute up-to-date and accurate social content. Additional strategies included promotional live stream production, show-specific sweepstakes and giveaways, asset design and specialized tech development.
Showtime.
To date, Brand Knew touched thirty one E! shows and oversaw the launch of major Instagram accounts for two of the network’s top-rated shows, Keeping Up with the Kardashians and Total Divas.
Since their inception, both accounts quickly amassed over one million and 575K followers, respectively.
As pop culture and digital media became increasingly intertwined, each show’s online presence became that much more important to the success of the show itself. Brand Knew continued to push the boundaries of what’s possible in digital and social media to ensure E!’s legacy as the leader of celebrity culture and entertainment.
