Art Center
The design school’s design agency.
A Transformative Alumni Program.
ArtCenter, a renowned design institution with worldwide prestige, entrusted Brand Knew to design and develop an Alumni Portal that would redefine how alumni engage with the institution and with one another.
This project was in service of multiple objectives, including boosting alumni engagement, facilitating meaningful connections, and effectively showcasing the institution’s commitment to industry-leading design experiences. Key features integrated into the portal encompassed a geographical mapping system, powerful search functionalities, customizable user profiles, complex data synchronization, seamless integration with an on-campus gallery wall, and a user-friendly onboarding experience.
An Institution as Strong as its Alumni Community.
The launch of the Alumni Portal marked a pivotal turning point, as it brought forth a wave of promising outcomes that reverberated throughout the ArtCenter community. Perhaps the most striking of these achievements was the enthusiasm and increased engagement amongst alumni. The portal served as a catalyst, forging authentic connections and nurturing interactions among alumni, transcending geographical barriers. With an interactive map-based alumni discovery feature that seemed effortlessly navigable despite its complexity, the portal meaningfully linked ArtCenter’s distributed alumni base, breathing life into a profoundly influential and impactful international network.
Further, the integration of Blackbaud/Raiser’s Edge brought a newfound sense of precision capacity for the Art Center administration, ensuring that communication efforts were not only effective but also perfectly targeted based on refined data sets and navigation. Having up-to-date information from alumni allowed the Art Center team the ability to maintain contact with their alumni for more robust and targeted communication.
An Institution as Strong as its Alumni Community.
The launch of the Alumni Portal marked a pivotal turning point, as it brought forth a wave of promising outcomes that reverberated throughout the ArtCenter community. Perhaps the most striking of these achievements was the enthusiasm and increased engagement amongst alumni. The portal served as a catalyst, forging authentic connections and nurturing interactions among alumni, transcending geographical barriers. With an interactive map-based alumni discovery feature that seemed effortlessly navigable despite its complexity, the portal meaningfully linked ArtCenter’s distributed alumni base, breathing life into a profoundly influential and impactful international network.
Further, the integration of Blackbaud/Raiser’s Edge brought a newfound sense of precision capacity for the Art Center administration, ensuring that communication efforts were not only effective but also perfectly targeted based on refined data sets and navigation. Having up-to-date information from alumni allowed the Art Center team the ability to maintain contact with their alumni for more robust and targeted communication.
Function as Art.
The portal was not just a functional tool; it was a vibrant showcase of creativity. Thanks to its seamless integration with a physical, on-campus gallery wall, it offered alumni a dynamic platform to proudly exhibit their works, adding an aesthetic and enriching dimension to the portal’s visual appeal, at the main campus in Los Angeles.
The Alumni Portal, with its various points of positive impact, marked a triumphant stride towards a more interconnected, thriving ArtCenter community.
The Gold Standard for Engaging Alumni Communities is Set.
Brand Knew’s thoughtful execution of ArtCenter’s Alumni Portal project ensures alumni connection and engagement on a global scale. The effort solidified the institution’s commitment to its alumni community. The Alumni Portal stands as a testament to Brand Knew’s expertise in architecting simple and effective solutions to complex client challenges.
